I hear you. FB, IG and SC have all but replaced forums across the Internet. But social media sucks for finding accurate information of any kind. I don't think you can fight it, though. I saw the same thing happen when the world transitioned from dial-up BBS's to the Web. When you first setup the site, I thought it would go the way it's gone. Even club forums forums are dying. I know you invested a lot of time, money and effort into making DO great. But with JKO and JKF already well established, and now social media taking over, all the forums seem to be turning into archives for tech knowledge that less and less people visit each year.
The Jeep community has changed as well. It used to be that mall crawlers were a rare minority; now it's a growing majority. And the number of "virtual" Jeep clubs and parking lot clubs is amazing. I don't get the appeal of standing out in a cold, wet parking lot talking about angry grills and light bars, comparing lifts on rigs that will never crawl anything bigger than a curb. I just don't understand putting $10K into a Jeep and NOT wheeling it, but that seems to be the norm. Even those that build to wheel seem to not be wheeling, at least not regularly. I left NJJC because the only people who wheeled were the buggy and trailer queen cliques, and they only went out for extreme private property rides. I'd rather wheel blues and blacks, maybe light reds occasionally, 12+ times a year than break shit on extreme trails and only wheel 3-4 times due to repair costs and downtime. I tried repeatedly to get other club members to go wheeling, even scheduled beginner rides. At best only 2 other NJJC rigs would show.
So I'm a bit done with Jeep clubs and forums. I chime in on some FB groups, but it seems to be a lost cause. How do you make a difference when 20 people post how they are "wheeling hard" with a $400 Rough Country lift and 37's on a Dana 30?